Men and Cosmetic Procedures: The Brotox Trend


 It is a well-known fact that Botox injections have taken the aesthetic industry by storm. In 2014 alone, more than 6.6 million patients invested in Botox treatments, according to the American Society of Plastic Surgeons. What you may not know is that more than 410,000 of those treatments were requested by male patients. The age of “Brotox” has arrived!

 

Quick Procedure, Many Benefits

One of the primary reasons behind the popularity of Botox for both men and women is the quickness and ease of the procedure. Within a few minutes of treatment time, you can smooth away fine lines and deeper facial creases for a number of months. Botox offers subtle results that will not make it obvious you had a cosmetic procedure, but will definitely make you look more refreshed and youthful. Don’t be surprised if some of your office buddies ask you if you just got back from a long, relaxing vacation.

 

Reasons behind the Trend

In addition to the ease of the procedure, there are a number of possible reasons why more men are flocking in for Brotox injections:

  • Baby boomers who want to look as young as they still feel
  • An increasingly competitive marketplace that emphasizes youth
  • More transparency from male celebrities about their own cosmetic treatments
  • The ability to improve the appearance without downtime

 

As more men are looking for these procedures, physicians are striving to make their offices comfortable and inviting to both male and female patients. This effort also encourages men to seek out doctors that were traditionally seen as catering to the needs of female patients alone.

 

Other “Male-Friendly” Procedures

Brotox is not the only treatment bringing men in to physician’s offices today. The next five popular treatments for men in 2014, according to the American Society of Plastic Surgeons, include:

 

  • Laser Hair Removal (190,816)
  • Microdermabrasion (157,285)
  • Chemical Peels (98,629)
  • Soft Tissue Fillers (92,949)
  • Laser Skin Resurfacing (70,575)

 

Men are also seeking body shaping procedures like coolsculpt and liposuction. With many procedures to choose from and enhanced techniques that offer natural results, many men are discovering the myriad of benefits that come from forming a relationship with a physician that specializes in aesthetic medicine.

 

At Dermacare Laser & Skin Care Clinics, we offer a wide range of non-surgical cosmetic treatments for both men and women. Dr. Jeff Birchall is accustomed to working with both male and female patients and has the experience necessary to help you find the right procedure to meet your personal aesthetic goals. To learn more about our procedures or schedule a personal consultation with Dr. Birchall, contact Dermacare Laser & Skin Care Clinics at our Rancho Bernardo location at 858-943-2443 or in Carlsbad at 760-472-5088.